Search engine optimisation (SEO) will continue to be a vital digital marketing tool in 2022. The trends, as well as strategies and tactics used, may vary, but the goal is the same—to rank high on the first page of search engine results pages (SERPs).
Due to these changes, such as the rise of visual search and voice search optimisation, you also need to change the way you deal with your clients this 2022. Forget about whatever strategies you used in the past and align new ones with the latest trends in SEO.
The one thing you must preserve, however, is your method of gathering information. Regardless of the many changes in the SEO industry, there are questions to ask SEO clients, of which answers will provide the foundation of a successful digital marketing campaign.
What are these questions you should ask?
Top questions to ask your SEO clients
Like most business dealings, everything starts with a clearer knowledge and a better understanding of your client and their business. Thus, the need to sit down and get to know them.
Let’s get down to it.
Have you done SEO on your website?
It’s important to find out if you’ll be working with a clean slate or cleaning up someone else’s mess. Either way, you’ll know what you’re up against based on your client’s answer.
In case SEO has already been implemented but with little success, roll out some follow-up questions.
- Who controls the site’s webmaster functions?
- What main keywords you want to target?
- What keywords did you rank for?
- Have you been penalised by Google?
Start with these questions, but make sure to get as much detailed information as possible so you can present a more effective proposal.
What is your target market?
Find out if your client is targeting specific countries, locales, or regions.
A small local business, for example, will generate more relevant traffic when a website is optimised for local search or the local market. Implementing local SEO will help them hit their goal.
Large enterprises, on the other hand, or those operating on a global scale will benefit from a site optimised for global rankings.
If your client has yet to establish a target audience, ask them the following questions:
- What are your selling points?
- Do you have an existing audience that can be used for analysis or for collecting demographic information?
- Do you have an audience profile in mind?
What specific niche are you targeting?
Among the questions to ask SEO clients, the answer to this one will give you insight into your client’s specific market segment and the industry they belong to. The data collected will then guide you in creating targeted content.
Every market segment has unique preferences and interests that you can use to write content that will connect with them. These will also serve as your basis in developing a more specific marketing goal.
Who are your biggest competitors?
Ask your client to list down their top 3 competitors and use the information to look into:
- How the competition maintains visibility and ranking on the SERPs.
- How they build their brand name and raise awareness online.
- What keywords competitors target and rank for.
- The website features they are using that your client likes.
- Any technique that can be integrated into your client’s own marketing campaign.
Checking out the competition will also provide you with content material and performance metrics that you can use.
What is your ultimate goal in going online?
Your client’s goal can range from generating more leads to higher sales and revenue. Find out what specific, measurable, attainable, relevant, and time-bound or SMART goals they have for going online so you can align them with the SEO strategies you develop.
If they want to boost revenue, for example, your SEO solutions include:
- Creating shareable content
- Growing your social audience and reach
- Going local and mobile
- Managing online reputation carefully
- Optimising on-page elements
- Developing an integrated digital marketing strategy
Remember these 5 questions to ask SEO clients before anything else, and developing SEO strategies will be smoother and more targeted.
Start building your SEO campaign
After you have gathered relevant information from your client, it is time to start building an SEO campaign for them.
- List down 10 keywords to target and research on their search volume and competition. Find out which words/phrases to use for more potential exposure.
- Create pages that are keyword specific to increase online visibility.
- Set up a blog to help you rank a certain set of keywords and to rank higher in the SERPs. Make sure to write content for your target audience, not for search engines.
- Create a plan for building links. Are you going to employ content marketing, video marketing, infographic marketing, or guest blogging to get high-quality links?
Make sure to keep track of your SEO campaign and make adjustments where necessary.
Take advantage of the SEO reseller services
Now that you have all the information you need, it’s time to give your clients the SEO strategies that will ensure a successful campaign.
You have the option to do all the work yourself or use SEO reseller services, so you can focus more on client acquisition.
- Focus on core competencies and what you’re good at. No need to get stuck in the complex world of SEO if this is not your forte.
- Access expertise that ensures scalable results. Resellers have the ability to expand or contract, depending on the scale of work involved.
- Work with experts in specific niches that will help you better serve your clients.
- Take advantage of the “on-demand” model resellers used. That is, you only pay for billable hours instead of subscriptions or a per-contract basis.
Given these benefits, hire SEO reseller services company today and spare yourself from SEO complexity!